All you need to know about photography as a career !!!

Pictures are a powerful medium. They can inform, amuse, shock or amaze and if presented in the right manner, they can be beautiful and creative. Are you creative and imaginative? Do you have an eye for aesthetic detail and composition. Do you enjoy presenting things visually and communicating ideas to others through photographs. Is photography more than a hobby to you and do you feel a ripple of excitement when you imagine displaying your art to others? If your answer to all these questions is yes, then this passion can offer you a lot as a profession.

Sometimes back, the idea of being a professional photographer might not have appealed to many but today lots of people want to be photographers. The rise of mass communication and the growing importance of the media and fashion is probably a factor which has lead to this change Photography offers a number of opportunities and the range of the fields that you can venture into.

Mentioned below are the different career options possible within the realm of photography.

 Press Photographers or Photo Journalists provide the press with pictures that are relevant to the daily news and events. This kind of photography is best done instinctively. Hence, you need to be spontaneous and know what kind of a picture would best illustrate your article. If you are adventurous and willing to work under difficult conditions when needed, then this field is probably for you.

 Fashion Photography is the field where one works for fashion houses, designers or individual models. To be a part of this glamorous world, you must have knowledge about latest fashion trends and you should be willing to be experimental and creative.

 Portrait Photographers are people-oriented photographers who click snaps of individuals. The subjects range from children to pets, functions to social events etc. You can also specialize as wedding photographers.

 Industrial Photographers click photographs of machinery, merchandise, industrial layout, workers at work etc. to be used for company publications and for the purposes of advertising and selling.

 Wildlife Photographers capture the animal kingdom and plant life in its most natural and habitual form. This kind of photography is a part of Nature photography which also covers landscapes and scenery. If you love nature and have the ability to capture the perfect sunsets and waterfalls in your camera then this is definitely an option that you could consider.

 Feature Photographers narrate an entire story through the medium of photographs. Hence to be a feature photographer, you have to have extensive knowledge of the subject that you are dealing with and you should be willing to work at any given time and place.

Forensic Photographers click photographs at crime scenes from all possible angles with great emphasis on details in order to help the police or detective agencies.
Fine Art Photographers click photographs which are sold as an art form. To be a fine art photographer, you have to be very creative and expressive.

 Freelancing is the most popular option in this profession. To be working as a freelancer, you need to have great management skills and the ability to work independently. You might not know where the next job is coming from and their will be the hassles of keeping accounts. But, you can be your own boss and find, shoot and sell your own photographs.

 Scientific Photography is used for scientific publications and research reports. The areas that it covers are biology, medicine, chemistry and engineering. You have to have both interest and knowledge to be a part of this field.

 Personal Attributes and Skills: To be a photographer, you have to have both creativity and technical knowledge. You must have that extra quality and interest in visuals, colour, light etc. The field of photography is constantly changing with the advancement of technology and hence you have to be fast-paced and willing to learn throughout your career.

 Salary: Photography as a field has no particular or fixed career and salary structure. One has to be very brave to start off as a freelancer. You would rather begin by working in a studio. One can start as an assistant to senior photographers in which you’d be paid Rs 3500 to Rs 6000. Once you are established, you would be paid as per the assignment. The range can be from Rs 10,000 to Rs 30,000. Fields like commercial photography pay higher compared to the other fields. Beginnings can be made at Rs. 15,000 which may grow over a period of time.

Eligibility: You can start right after you finish with your schooling [10+2] or you can take up photography after your graduation in any subject.

So guys if you are interested to do a specialize course in Photography than you can get more details in our website : or call @ 9920335689


Jewellery – something which always charms us !!!

Jewellery – something which always charms us – has a great economic significance in the Indian Industry and is regarded as a major source of investment. Women has always had an affinity towards jewellery and Indian women has adorned herself with precious jewellery, gold and diamonds to enhance her feminine beauty from time immemorial. India, is the biggest consumer of gold with 20% of world gold consumption and this industry gives employment to millions of people. Indian jewellery industry is said to have an ancient and historical tradition of over 5,000 years with its own distinct designs patterns and art forms.

For centuries, the art of making jewellery has been the monopoly of traditional ‘kaarigars’ or goldsmiths who have inherited the expertise from their ancestors and have played the dual role of designer and manufacturer. During those days, jewellery designing as a career had been limited to the kaarigars and one could learn this profession only by becoming an apprentice to an experienced jeweller. But today with the explosion in the fashion and accessories arena, the field is becoming a lucrative career which offers a sparkling future for those who are fascinated by gems and jewellery. A new breed of jewelry designers and professionals like gem appraisers are in great demand with the growing market for branded ornaments.

The fast growing jewellery business in the country has tremendous employment potential and offers excellent career opportunities to professional executives in the industry. Graduates with specialization in Jewellery Design and Management are in great demand globally for managing the jewellery business.Jewellery designing is an art of designing and making jewellery, stone cutting, engraving and polishing etc. Jewellery designers are those who plan the style and pattern of jewellery, silverware and other decorative metal work products. They require a high degree of skill and precision and use a variety of specialized hand tools and equipments to design and manufacture new pieces of jewellery. In addition, to be successful in the field they should be able to understand the market, identify the consumer needs, visualize ideas to suit the demands and create impressive presentations to communicate the end product to the client.

So guys if you are interested to do a specialize course in jewellery designing than you can get more details in our website : or call @ 9920335689

Importance of a Professional Website in Today’s Business Environment !!!

On creating a professional website, the spread of the Internet across the globe and easy availability of information – has forced many companies to revamp their websites in line with the needs of prospective customers using the latest in tools and technology.

Since majority of customers today use search engines to find products and services, before actually picking up the telephone, it is imperative, that your website provides all the required information in a clear and crisp manner. Some of the important aspects of a professional website are listed below.

  1. No flash intros or heavy animations

This is a strict no-no for today’s websites. You cannot afford to make a customer wait and show him a flash animation that takes ages to actually load – even before he has actually visited your website home page.

  1. Key Product/Service related information on your homepage

This is a very important aspect easily missed by so many website owners. Most of the website home pages are made up of flash banners and followed by a half page write-up about the company typically called ‘About Us’. The fact of the matter is that a customer would be interested to know more about the company – if he is actually interested in buying your product. So give him the key information of your products and services, with prices and specify If any – right on the main page.

  1. Contact Information on key web pages

Many websites put up contact numbers only in their ‘Contact Us’ pages. And in certain sites, contact information would only be an enquiry form. How many of us, would buy from a shady shop in a narrow by lane with no business registration or with no permanent address. The same goes with your customers. They want to know where you are located and how they could reach you either by Phone/Fax or Email. This information needs to be displayed on your home page, product catalogue pages, service/support pages and most importantly the ‘Contact Us’ page.

  1. Website copy

Why is website copy (content) important? – It converts more sales – period. Well written content on your website makes people learn, react, and prompts them to buy your products. It becomes all the more important to avoid typos (spelling mistakes) and grammatical errors which can scare away your customers.

  1. Easy Navigation

Customers need to find information on your website or they will leave – so it is important, that you give them a clean navigational structure – that is easy to use. Using complex JavaScript menus – that ‘drop-down’ to multiple levels or are not very user friendly can easily turn-off prospective customers.

  1. Dead Links/ Broken Links

Nothing is more aggravating to a potential customer than to visit your website and find broken or dead links. A website with many inner pages usually runs into this kind of a problem, when the web designer forgets to check page links within a site. If you don’t have content in a particular page, ask your web designer not to link that page (even an under construction message is a bad idea), you can always come back and fill in some content, and link up that page with the rest of your site. There are many online tools now available, that can sniff out dead links, and avoid a potential embarrassing ‘Page cannot be displayed’ situation to your customers.

  1. A Good Web host

What’s the point in having a fantastic site, but does not show up when it is most required – thanks to your neighbourhood web host – who is closed for lunch along with his server. Do some research – before buying your domain name and web hosting space. Find a web host who can vouch to keep your website live with minimum downtime, and is reachable when ever your website goes offline.

The magic of colours at workplace

Colour schemes can be basically divided into three categories: over all colour (for example red and green), value (overall lighteness or darkness of the colour), and chroma, the strength of the colour.

Colour schemes in offices are an important part of promoting order. Many experiments have been conducted in scientific laboratories for choosing colours for architecture and interior design.

Psychologically, the colours around us can affect us positively or negatively. For instance, blue is known to reduce excitability and therefore helps in concentration.

Two, it acts as a sedative and is considered emotionally ‘cooling.’ Brown is found to be restful but boring if not combined with yellow or orange. Gray, if left to itself, is found to be depressing.

Apart from personal preferences, use of colour in an office depends on some factors, particular spaces where colour is used, different materials used, and their colour coordination.

For instance, the walls of a lobby can be stimulating and interesting in bright yellows with the corridors neutral in colour and doors to be harmonlous with the rest of the area.

Orientation of your office to sunlight is a factor and the type of lighting you are installing is another one. If it is filled with sunlight, you can choose pastel blue (cool colour) and if lacking in sunlight, pale yellow or ivory white.

The type of artificial light you choose can affect the colours in your interiors. You will have to test the colours in the chosen type of lighting before making a choice.

Light is said to have a colour, which means lighting can be designed to highlight or mask colours. Choice of lighting needs to be made while choosing the colour scheme.

If you install fluourescent lights for economic reasons, the colours for the spaces will seem bluish or cold. If you go for incandescent lights, the colours of your interior design materials will seem warm.

Also, the colours surrounding an object influence the impact. For example, a deep violet chair in a cabin will seem to be heavier than say, a yellow one.

You can dramatically alter the appearance of the office by using paler shades of the violet for cabinets and wall paint.

Light colours such as belge will seem brighter if viewed against a dark back ground and a dark coloured filing cabinet will appear more dramatic if placed against a lavender blue wall paint.

Coordinating the colour of the furniture with the walls and floors is important. The materials you use need to be analysed. If you go for a tiled or carpeted floor, do not choose colours that are too bright or too dark. Medium tones are recommended.

You need to consider maintenance and regular cleaning too. Dark coloured wooden furniture is fine if the walls are light and bright lights are used if not, pine furniture, with some brightness in wall hangings, and a neutral wall colour will do.

You can opt for bright colours such as yhellow orange, yellow green and cerulean blue in an otherwise dark office if you wish to brighten things up. Generally though, shocking pink or vermillion red may be avoided.

Grays and beige or shades of blue can fill any office.
Therefore, the colour of a chair does not stand out but depends upon other colours around it and the lighting above.

Scientific design can promote productivity using colour harmony to influence employees psychologically.

Designing a small living room might be challenging !!!

Designing a small living room might be challenging and interesting at the same time. So make sure that you plan well before executing, and always keep in mind that an interior designer or a re-designer advice can be useful. Internet, T.V. shows and magazines can be helpful as well.

When you have a small living room it is really important to keep it as simple as possible. Obviously space is the main factor to be considered while designing. However, that should not prevent you from using contemporary aspects such as rich colors and unique furniture pieces. A large mirror for example will give a great feeling of an extended area.

Using creative lighting methods might also reflect the same result.

Accessories are a very decisive matter when designing a small living room, walls should be almost clear of them while you can add some attractive accessories to the corners or the table. To enrich the contemporary look of the room; a modern piece of art will draw attention and move you emotionally in a very relieving way. Before you select your furniture you will have to be aware of your room dimensions, in order to pick the suitable sofa or else you will never feel satisfied.

In order to make the right design you should define your target and never accept less, feel free to choose the style and the theme you like. Always keep in mind that building up a nice comfortable living room and achieving the target will definitely cheer up your day and make a positive change in your life.